social media marketing

The simple ways to build brand awareness in social media and boost sales

Brand Awareness is creating a positive image or impression in the minds of consumers and letting them choose your products or services when they are in need of buying them. Brand awareness is vital in the growth of any business or brand. Creating brand awareness is the first step in promoting a new product in the market or revamping an older brand. Awareness of the brand includes the features that help to distinguish the product from its competitors. 

Social media is one of the powerful platforms to promote new products or brands and engage existing customers. 85 percent of the brands and businesses use social media primarily for brand awareness. The number of social media users is increasing day by day. Instagram is the most commonly used social media platform in 2022 with 76.50%, Facebook with 74.70%, Twitter with 44.90%, and LinkedIn with 37.20%. Creative posts, short videos, or reels play a vital role in showcasing the product on social media platforms and can grab the attention of consumers. 

These are some simple ways to build brand awareness on social media that help to boost your product sales are

  1. Present your brand on social media with some uniqueness 

Present your brand products on social media platforms in an innovative and unique manner so that the consumers can easily identify your brands and recall & recognize your business. Prioritize the unique features of the product clearly with good creative designs so that it helps consumers to share the posts with their friends and family and therefore increases awareness.

2.  Optimise Social Media Profiles

Recognition is the prime factor in creating brand awareness, when followers look at your social media profile they should be able to understand what your business is all about. Use your logo on all social media profiles so that viewers can easily recognize your brand.

3. Wisely choose audience

Targeting or choosing the right audience is the key factor in social media marketing. The ideal audience would be the consumers who are in need of your products or show interest in your brand. Choosing the right audience will help you to connect with them on social media and also be useful in reaching new similar consumers.

4. Create engaging captions and content

Write appealing, attractive, and engaging captions and content to your posts, it helps to grab the attention of the viewers and encourages them to take a glance at your brand and brand story.

5. Promoting your product through influencers

Influencers have a large number of followers on social media, they will show your product to a lot of people which will help you to get traffic to your social media channel. 

6. Be active on social media

Staying active on social media means you need to post regularly and allow viewers to leave comments on your post. It will help to gain more followers.

7. Respond to the feedback

You have to listen to what consumers experience about your product or brand. The best way to ensure that you care for them is by responding to their feedback. If feedback is positive it’s okay but if it’s negative try to resolve the issue.

8. Promote your social media channels

Promote your social media channels by posting their links in the blog post, website, marketing emails, flyers, banners, labels, and so on.

 With social media platforms, you can increase your brand awareness with unique, creative posts like good product images, brand ads, short reels, brand stories, and so on.

Spark your brand and company by leveraging the power of social media marketing to better connect with your audience. 

At APRICOT, we have created compelling websites, social media content and videos for entrepreneurs, brands, and companies that have helped drive brand visibility and revenue. 

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