In the current digital era, it is vital to have an online presence and showcase your services and brand/products where you are customers are. According to the studies, 60% of the Indian population is using the internet. Today your customers download music, shop groceries online or book appointments online, learn through online courses, etc, it is important to present your business where your buyers are and stay up-to-date. With The Power Of Digital Transformation you can reach wider audience and it results in better revenues.
The Internet is the prime source of information on products, prices, and reviews. Before making any decision to buy the product or choose any service most people are reading reviews and searching the products/services on the web and, then proceed to buy the product. With digitalization, you will present your brand/products to wider audiences, it becomes easy to grab the attention of new customers and increase the revenue.
These are steps to grow your business with the help of digital transformation are:
- Build A Website
Having a professional website is necessary for small or large businesses/brands in the current scenario.
Customers visit your site and explore all the products and services provided by you and they will make a decision and can transform the customers to clients. It becomes easy for customers to share their insights about the brand with the help of website their family and friends.
- Social Media Management
Right from kids to seniors are spending most of their leisure time engaging in social media platforms such as Instagram, Facebook, Twitter, Snapchat, Quora etc. Your brand gets noticed and can reach wider audiences when they are showcased innovatively on social media platforms. It is wise to be active on all the social media platforms and grab the attention of the customers.
- Video Marketing
Video marketing is another powerful way of marketing your brand/products. According to the study by Insivia viewers retain 95% of a message when they watch a video compared to 10% when reading it in a text. Users today view more than 1 billion hours of video each day on YouTube. Video is one of the famous content forms where viewers get a clear idea about the brands. Sharing a video with relevant titles, descriptions, and tags is great to increase rankings. Video Marketing is also well suited to promote new brands/products with perfect and relevant brand stories.
- Turn Visitors Into Customers With Online Reviews
Get registered and claim your listings on online reviews and rating websites. Also, be registered in local business listings. Often people discover new companies when they are researching for the desired products, these sites will help create your online presence. Before purchasing any product, buyers read reviews so, responding to customer reviews and being active is another way of getting new clients.
- Promotion Of Products/Brands Through Ads
Google ads are the popular platform for advertising your brands/products to potential customers within the desired budget. Sometimes consumer needs more than one impression to make a purchase. Ads build an online presence and create brand awareness.
Advertising on social medial platforms is also a budget-friendly option to reach new customers and turn them into clients.
Digital transformation of your offline business or Online presence is very essential for any brand or business nowadays to stay ahead with competitors and increase revenue. So, get online, stay active and engage.
If you find it difficult to build your online web presence, we are here to help you
Spark your brand and company by leveraging the power of digital marketing to better connect with your audience.
At APRICOT, we have created compelling websites, and videos for entrepreneurs, brands, and companies that have helped drive brand visibility and revenue.
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