Marketing of any products/brands or services done in the form of videos is known as video marketing. Video marketing creates a lasting impact on the consumer and influences the buying decision. It is very helpful in the consideration stage of the marketing funnel. Video marketing is one of the oldest marketing forms of the medium through which many brands established their identity.
In this digital era, the significance of video marketing has dramatically increased. Users today view more than 1 billion hours of video each day on YouTube. 80% of businesses use video as a marketing tool. According to the study by Insivia viewers retain 95% of a message when they watch a video compared to 10% when reading it in a text.
Video ads are primarily used to reach, and engage audiences and make them aware of new brands or products and businesses. with digital marketing, new brands and established businesses can reach the targeted audiences and expect good results within the desired budget. Rather than traditional marketing, digital marketing allows small- and large-scale businesses to promote their products through video ads with less investment and can reach a high number of targeted audiences.
The number of social media users is increasing day by day. Instagram is the most commonly used social media platform in 2022 with 76.50%, Facebook with 74.70%, Twitter with 44.90%, and LinkedIn with 37.20%. short videos or reels play a vital role in showcasing the product on social media platforms and can grab the attention of consumers. its important to know the benefits of video marketing.
The top benefits of Video Marketing are as follows
- Revenue Growth:
Unlike traditional marketing where the ads are shown to all the audience irrespective of their interest and choice. with digital marketing, the video ads are shown to the targeted audiences based on their choice and interest, which reduces the amount of investment and results in good ROI.
- Influence Buying Decision
The video ads give the viewer clear images of the products and the highlights of the brands/products can be explained effectively within a short time, which creates a positive image for consumers and influences them to take into consideration and buy the product.
- Helps to rank higher in search engines
Videos can improve the position of your website on search engine results pages. The amount of time a visitor spends on your page after landing a google search may impact how high you appear in the results. Normally search engines place the video results on top of SERP since they provide a premium user experience.
- Increases social shares
If the brands or businesses make the video content that the target audience enjoys, then it is more likely to share the videos with their family and friends which can increase traffic to the site and lead to better ROI.
- High Click-through-rate
Video has emerged as a powerful form of communication that transcends all other forms of digital media. Video creates the most engagement on social media platforms and, it is a better way to reach new audiences and convert them into customers because most people prefer high and good quality videos rather than text when they want to know about the product.
- Videos boost CTR of e-mail marketing
Video e-mail marketing is e-mail marketing that includes video to make the e-mail stand out in your consumer’s inbox. Video adds more value to the e-mail marketing strategy. Video grabs the attention of the viewers and delivers your message innovatively.
Video marketing or video advertising is essential to promote the products/brands in current digital trends. Video marketing allows brands or businesses to convey their message through brand stories and is vital to your content strategy because it is short, memorable, and measurable. A good story can communicate the entire elements of the brand in a short time and helps the brand stand out in the market.