The Indian pharmaceutical industry is the world’s 3rd largest by volume and 14th largest in terms of value. The main factors that are leading to growth are the rise in R&D spending, advancements in technology, a rise in focus on the healthcare needs of emerging nations, and growth in the geriatric population. But the industry faces many challenges when it comes to marketing, certainly with digital.
Companies in the pharma and healthcare sectors need to have social media marketing strategies and provide communications and create customer journeys that are suitable for both patients and decision-makers in the healthcare industry. Here are the top 6 strategies to enhance pharma social media marketing.
1. Promote online
Social media marketing allows you to promote your products and services online, where the targeted audience is present, with the effect of the covid-19 pandemic, the entire world changed in an instant and customers are spending their time online more than before.
2. Expand your marketing campaigns to more social media platforms
It is important to have your brand presence on all the social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and so on. By doing this, you can reach more customers which will attract more visitors to your site and may lead to conversion.
3. Dynamic Website
Customers from various social media channels visit the website so it is vital to have a dynamic and user-friendly website. Once they have shown interest in your posts on social channels, they will visit the website in search of any information or maybe for any inquiry, that is why your website must be appealing and user-friendly.
4. Offer customer support through social media
The best way to ensure your customers are responding to their queries and trying to resolve their issues. This not only increases sales but also helps in creating better connections with the customer. In Medical crises like covid-19, people panic and are full of questions. Creating a customer support team operating through social media is a good strategy to help customers.
5. Creating Awareness
Patients today are using social media to know important medical information and for healthcare research. The form of informative posts and videos on social media can help them to find relevant information. Since the pharma industry is a highly regulated sector, FDA regulations prohibit pharma companies from circulating false information and insist on providing only precise facts in an accurate and balanced way.
6. Hire a social media marketing agency
Hiring a professional social media marketing agency will reduce your time and effort in building an online presence on social channels. With a team of skilled content writers, and designers you can make your pharma company stand out in the competitive market.
Most digital age consumers search for information on social media so it is vital to provide the information efficiently on all the social media channels.
You can narrate about pharma brands with attractive posts, video ads, storytelling, and with other social media strategies.
If you would like to know more about Pharma social media marketing strategies, please feel free to reach us at Apricot
Apricot – a Digital, Design, Branding and Consulting company, which helps Pharma Brands in Digital Transformation and simplify their consumer experience in a complex world.
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