Pharma Marketing is now a big business and it is continuously growing at a rapid rate. According to the Indian Economic Survey 2021, the domestic pharmaceutical market is expected to grow 3x in the next decade. Medicine spending in India is projected to grow 9-12% over the next five years, leading India to become one of the top 10 countries in terms of medicine spending.
Challenges of Pharma Marketing in Digital Transformation
The pharmaceutical industry, which relies heavily on the sales representative meeting with Doctors, experienced a dramatic shift in brand promotion during the COVID-19 pandemic. In order to reach their marketing and business goals, they have adapted to digital transformation.
But Pharma Marketers faced some challenges in their digital transformation journey.
1. Bringing the digital mindset
2. Standing apart from the competition
3. Managing customer relationships is becoming difficult
4. Pharma marketers lack practical digital marketing skills
5. Meeting industry rules and regulations
6. Bringing in a customer-centric organization model
7. Agility in making decisions
APRICOT-A Digital, Design, Advertising, Brand Management Consulting Company helps Pharmaceuticals & Healthcare companies simplify Doctor (HCP) and Consumer experiences in a complex world.
We help Businesses or Brands in Ideation, Design, Strategy, and Niche Marketing of top-notch Pharmaceuticals, Nutraceuticals, Cosmeceuticals & Clinical Dermatology Brands which have become the preferred choice of HCPs and Consumers in India and the International market.
We have a dedicated team who has extensive industry experience and understands business sensitivities. We develop targeted solutions and bring value to your company.
Our Dedicated Services
- Branding– Brand Nomenclature & Identity, Brand Message & Positioning, Pharma Brand Management, Pharma Visual Aid, Brochure & LBL Content Writing, Audio Detailing, Brand Launch Strategy & Campaign, Market Research.
- Designing -Pharma, Skincare, Nutraceutical & OTC Packaging Designing & Content, Pharma Carton & Label, Logo Designing, Mascot Creation, Pharma Visual Aid, Brochure & LBL Designing, Animated Video Designing, Packaging Printing Solutions.
- Digital Marketing– Social Media Marketing, SEO & SEM Services, Email Marketing, Product Video Marketing, E-commerce Advertising, Content Marketing, Website Design & Development.
- Consulting– Pharma Brand Management Consulting, Business Consulting, Marketing Consulting, New Product Identification & Launch.
- Training Programme– Pharma Product Knowledge and Detailing Training to Sales Executives and Managers, Sales Training, Employee Engagement & Motivational Programme.
YOUR PHARMA MARKETING AGENCY