Skincare Marketing is growing faster than any other part of the Beauty industry. Sales of skincare products grew by 13% last year in U.S, while makeup grew by only 1% in the same period. Online beauty retailers grew 24% in that time, with skincare leading the way. In India, the Skincare Market has grown significantly as people have started to believe that good skin not only helps in maintaining beauty but also nurtures physical well-being. From sticking to a basic skincare routine to experimenting with specific ingredient-based products, customers are looking to focus on healthy skin.
Challenges in Skincare Marketing
The Skincare and Beauty Industry is one of the most complex industries with diverse customer tastes and needs. Today’s customer is well aware and recognizes their skin type, its specific needs, and research on trends and ingredients that will work for them before making a purchase. From sticking to a basic skincare routine to experimenting with specific ingredient-based products, customers are looking to focus on healthy skin. While some individuals are preferring to shift to an advanced skincare practice. Many customers are preferring Skinmalism i.e. use of the bare minimum to achieve a natural kind of beauty’
The customer has started to shift from cosmetics to skincare even incorporating multi-purpose products which serve both purposes. To nurture this customers, it is essential for brands to identify their prospects and their needs.
APRICOT ,your Skincare Marketing Agency, is the one-stop solution for all the skincare and beauty brands to meet their objectives. We observed customers and brands at large conforming and embracing this new change in trend, playing a pivotal role in accelerating those choices.
Our Dedicated Services
1. Branding-Brand Nomenclature & Identity, Advertising, Brand Message & Positioning, Brand Management, Scientific Visual Aid, Brochure & LBL Content Creation, Brand Launch Strategy & Campaign, Market Research.
2. Designing – Innovative, Elegant & Minimalistic Packaging Design & Content, Carton & Label, Logo Designing, Mascot Creation, Visual Aid, Brochure & LBL Design, Animated Video Design, Packaging Printing Solutions.
3. Digital Marketing– Social Media Marketing, SEO & SEM Services, Email Marketing Video Marketing, E-commerce Advertising, Content Marketing, Website Design & Development.
4. Consulting– Brand Management Consulting, Marketing Consulting, Business Consulting, New Product Identification & Launch, Sales Executive Training & Development, Employee Engagement & Motivational Programme.